Designed to Create.
It’s incredibly empowering to create something. But when building with toys, kids are often limited by compatibility (can’t mix toy brands) and usability (practically need an engineering degree to work with products currently on the market). We see this as a major hole in the market. And we want to fill it with great stuff – but we aren’t doing so to then turn around and sell our company to the highest bidder. The Seamless Toy Company will build a massive library of toys serving as tools that will scale with technology and grow with the kids using them. We want to create toys that empower big kids and little ones, and in the end inspire kids to once again pursue education and careers in engineering, science and technology.
We see the educational value of ATOMS as tools that can, at a reasonable price with a low barrier for entry, give children building skills that will follow them for the rest of their lives. Building a magic wand that can turn on a light or a monster that knows to chase your little sister – rather than just playing with a toy someone else built – gives children an understanding of how to solve problems. We hope to change the world by giving kids the tools to become problem solvers.
“Working with the Seamless team to bring ATOMS to life is pretty cool stuff. I built a LEGO house that exploded when I took a picture of it – the flash triggered the exploding brick – scared my mom! Fun.“
Fiona Anderson www.atoms-express.com